Emily Harris
New York, NY
Philadelphia, PA
*Open to work in Washington DC, Philadelphia, New York City, and remote.
Public Relations
Corporate Communications Writing
Copy Writing and Editing Corporate Market Research
Media Production
Social Media and CMS Management Reporting and Interviewing
Photography and Video Shooting and Editing
Microsoft Office
Social and CMS Analytics Reporting
Integrated Marketing Communications
Adobe Suite
Account Management
Broadcast Event Planning and Management
Public Relations | Corporate Communications Writing | Adobe Suite
Copy Writing and Editing | Corporate Market Research
Media Production | Social Media and CMS Management | Microsoft Office
Reporting and Interviewing | Account Management
Photography and Video Shooting and Editing
Social and CMS Analytics Reporting | Integrated Marketing Communications
Broadcast Event Planning and Management
PROFESSIONAL EXPERIENCE
MEDICAL LEAVE
November 2022 - Present
Currently seeking full-time employment
CONTENT MARKETING STRATEGIST
· Crafted and managed the lifecycle of marketing communications materials, from ideation to writing to editing. Assumed an advisory role on CMS publishing and graphic design structure for the final product. Materials include press releases, blog posts, social media posts across professional platforms, white papers, playbooks, website copy and corporate talking points.
· Managed outreach to journalists and publications for press coverage, both earned and paid, regarding new product releases, thought leadership, and leadership speaking engagements.
· Served as an editor for technical internal and industry language used cross-functionally for public facing departments including Sales, Account Management, and Product.
· Led submissions for advertising and technology-industry award submissions, elevating the reputation of several departments including Human Resources, Marketing, Sales, Product and Corporate Leadership.
COMMUNICATIONS STRATEGIST
· Executed strategic external and internal communications, targeting prospective audiences and current customers, while partnering with cross-functional teams.
· Created client communication materials, including onboarding, product awareness, and thought leadership blog posts and social video; email campaigns; and brand market materials, including development of webinar scripts. Managed and led Wochit-led events.
· Collaborated with video strategy, sales, marketing, and UX teams to build customer education programs using original and researched creative strategy consulting.
· Executed copywriting and editing for public-facing communications materials, including press releases, social media posts, and sales collateral for industry-led events.
· Performed as the video strategist and account manager for ten high-profile Wochit customer accounts, providing account training, creative strategy and video creation and editing. Accounts include Gannett, The NPD Group, Broadridge, The World Cocoa Foundation, The New York Post, OkayPlayer and Fox News, among others.
· Identified technology and media industry insights through market research, and presented key findings through an internal monthly newsletter. Crafted and edited the graphic design for these newsletters, in addition to serving as the researcher, writer and editor.
COMMUNICATIONS MANAGER
· Developed creative internal and external communications covering all activities and developments schools-wide, culminating in a weekly newsletter and public announcements.
· Captured events through photography and video across the school, covering courses, extracurricular activities, professional development and community engagement.
· Curated and produced content across a broad array of digital platforms, including Twitter, Facebook, Instagram, and Vimeo with SEO-optimized, external-facing content.
· Wrote articles for the Annual Magazine and created the year-end Benefit video.
FREELANCE RESEARCHER AND WRITER
· Researched and wrote five thought leadership articles per week on the topics of health and education.
· Conducted industry research for clients in the education and health sectors.
· Analyzed SEO performance and tailored media content, resulting in stronger searchability.
SOCIAL MEDIA AND WEB ASSOCIATE PRODUCER
· Produced two social media, WNET-based initiatives, ‘Peril and Promise,’ on climate change in the U.S., and ‘Chasing the Dream,’ on poverty and opportunity in the U.S.
· Facilitated several Facebook Live broadcasts both in front of and behind the camera, interviewing key political and nonprofit figures on climate change policy and initiatives.
· Managed two WordPress sites, developing a strong understanding of back-end management and SEO-optimization of web copy.
· Spear-headed original reporting projects for both initiatives, reporting, shooting photographs and video, editing multimedia content, writing copy and crafting articles for distribution across social platforms and the website, gaining skills across Adobe Suite, CMS management and social media platform management.
· Produced brand strategy reports based on trackable analytics using Simply Measured, Google Analytics and Facebook Analytics.
· Notable projects include “The American Dream Score,” “My Everyday Hustle,” reporting on Hurricane Maria in Puerto Rico, and serving as a liaison between NPR, NOVA, the WORLD Channel, The Resilient Cities Network and The Ford Foundation and WNET on special projects.
DIGITAL PRODUCTION INTERN
· Participated in the delivery of digital content for documentaries, including writing blog posts, creating social media postings and video outreach, researching and developing topics for podcasts, and reviewing documentary film submissions.
ADDITIONAL EXPERIENCE
Public Relations Associate
KENNETH COLE PRODUCTIONS, New York, NY 2014
Social Media Intern
BARNARD COLLEGE, ATHENA RESEARCH CENTER, New York, NY 2012-2014
Social Media and Research Intern
HUMANSCALE, New York, NY 2013
Social Media Intern
MUSE FILM AND TELEVISION, New York, NY 2011-2013
Post-Production Assistant for documentary film Ai Wei-Wei: Never Sorry
VOLUNTEER EXPERIENCE
Moderator, Team Leader
Midpen Media Center | Palo Alto, CA | Fall 2019
Marketing Associate
Film at Lincoln Center | New York, NY | Fall 2019
Marketing Volunteer
EDUCATION
Columbia University Graduate School of Journalism | New York, NY | May 2017
Bachelor of Arts in English Literature
Barnard College of Columbia University | New York, NY | February 2015
CERTIFICATIONS & PROFESSIONAL DEVELOPMENT
Cornell University | New York, NY | Expected October 2023
Master’s Certificate in Media Management
The New School | New York, NY | May 2021
Certificate in Strategic Branding and Public Relations
UCLA | Los Angeles, CA | select coursework
Certificate in Digital Marketing
Cornell University | New York, NY | May 2019
Google Analytics Bootcamp
General Assembly | New York, NY | June 2018
Researching and Fact Checking
New York University | New York, NY | June 2016